Strategy consultancy · London
Strategy that plans for the other side’s move.
We map how competitors, customers and partners will respond, then help you make the move that still wins.
The problem
Good plans fail when they treat the market as if no one else will move.
The price cut that gets matched
Both sides lose margin within a month.
The launch that stalls
Customers and partners react in ways no one planned for.
The rushed response
A competitor moves and the decision is made in a day.
Services
Six ways to make the next move
Business Strategy
Strategy that survives the competition’s response.
02Market & Competitor Analysis
Know how your market will move before you do.
03Go-to-Market Planning
Launch plans built around how buyers and rivals react.
04Pricing & Growth Strategy
Prices that hold when competitors respond.
05Operational Planning
Operations planned for the moves ahead.
06Structured Research
Evidence before opinion, on every recommendation.
How it works
Three steps from question to confident move
Strategy call
30 minutes on the decision in front of you and who else it affects.
Map the game
We research the players, test the options and model the likely responses.
Make the move
A clear recommendation, the reasoning behind it, and support to play it.
Sectors
- Creative
- Marketing
- Social media
- Logistics
- Construction
- Property
- Investments
- Hospitality
- Automotive
- Bioscience
- Agriculture
Pricing
Fixed prices, clear scope
Strategy Sprint
£1,500
1 week · ex VAT
Half-day workshop, a map of the players and moves, and a one-page recommendation.
Decision Deep-Dive
£4,500
2–3 weeks · ex VAT
A market, competitor or pricing study with options tested and a board-ready report.
Strategy & Go-to-Market Plan
£9,500
4–6 weeks · ex VAT
A full strategy, go-to-market and 90-day action plan, with launch support.
Advisory retainer
£2,000
per month, 3-month minimum · ex VAT
Monthly strategy sessions, a competitor watch and on-call decision support.
Why Game Theory
We help good businesses stop being out-played.
Most strategies fail not because the plan is wrong, but because they ignore how everyone else will react. We start with the other players: competitors, customers, partners. Then we test your options against their likely moves and help you play the one that holds.
What happens on the strategy call?
We talk through the decision in front of you, who else it affects and what a good outcome looks like. You leave with a suggested next step, whether or not you work with us.
Do you only work with large companies?
No. Most of the businesses we work with are growing SMEs without an in-house strategy team.
How are your prices set?
Each package has a fixed price, agreed before work starts, so there are no surprise day-rate bills. Prices are shown excluding VAT.
Is “game theory” very mathematical?
The thinking is rigorous, but what you get is plain English: the move we recommend, why it wins, and what to do when others respond.
